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Stanford GSB – Frontiers Event Look/Feel

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Stanford - Frontiers Event Collateral

Stanford - Frontiers Event Collateral

Stanford - Frontiers Event Collateral

 

project details

CLIENT
Stanford GSB

 

TEAM
Stephanie Wong
designer

Identity + Graphic Design

In Fall 2012, I was brought on to collaborate with Stanford GSB’s marketing director to develop a look and feel for an upcoming event, titled “Creativity and Commerce.” The goal was to stay within the new brand guidelines, while also capturing the event topics around the juxtaposition of artists and money.

  • 20% – Illustration
    80% – Typography + Layout

  • 1) No clear direction/idea of what they wanted
    2) New brand guidelines for the entire GSB
    3) First time event for a new GSB program

  • •  Printed Poster
    •  Digital Ads

Client Background: Stanford Graduate School of Business (GSB) is a highly-ranked graduate program with a clear mission to advance one’s understanding of management, innovation, and leadership.