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TRX – Brand + Identity

TRX - Brand + Identity

TRX - Brand + Identity

TRX - Brand + Identity

TRX - Brand + Identity

TRX - Brand + Identity

TRX - Brand + Identity

TRX - Brand + Identity

TRX - Brand + Identity

 

project details

CLIENT
TRX

 

TEAM
Stephanie Wong
designer

Chiraag Bhakta
designer

David Collins
designer

Frank Vera
designer

Stephanie Russo
designer

David Rome
designer

Helen Spencer
designer

Tyler Ford
director of photography

Victor Wang Studios
photographer

Desmond Croan
video producer

Todd Anthony
copywriter

Alison Ross
marketing director

Ian Hacket
ecommerce director

Brand + Identity

In 2011, I was brought on as a designer/art director during a transitional phase of TRX where they were evolving their brand to reach consumers worldwide. Over a span of one year, I collaborated with marketing leads, eCommerce leads, product and brand designers, and executive leadership to grow the brand from a B2B (business to business) brand to a B2C (business to consumer) brand.

This required a complete brand re-design exploration, restructuring of teams and resources, a launch of the first international-level “Get with the Movement” campaign, photo shoots with local and pro athletes, and a large internal brand alignment project to maintain a cohesive vision. I was also responsible for working directly with executive and departmental leadership to raise VC funding and partnerships during this time. What a year!

  • 30% – Design Leadership + Collaboration
    30% – Brand + Identity
    30% – Campaign + Promotional Design
    10% – Photo Shoot Art Direction

  • 1) New and evolving team
    2) Various moving components
    3) First time…experiences for the brand

  • •  Revised Brand + Identity System/Guidelines
    •  “Get with the Movement” Campaign look/feel
    •  Various brand pitch decks
    •  Asset toolket (photos, illustrations, graphics)

Client Background: TRX is the creator of Suspension Training® and Rip™ Training Equipment. TRX delivers innovative training solutions that are currently used by top personal and athletic trainers, college athletes, various pro athletes, and fitness enthusiasts across the world.