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FTC – Apparel Graphics + Branding

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FTC - Brand + Apparel Design

FTC - Brand + Apparel Design

FTC - Brand + Apparel Design

FTC - Brand + Apparel Design

FTC - Brand + Apparel Design

FTC - Brand + Apparel Design

 

project details

CLIENT
FTC

 

TEAM
Graham James
art director, designer

Brand + Identity Design; Apparel

As the Art Director for FTC, I was responsible for establishing a brand look and feel, growing the apparel line, organizing and directing photo shoots, leading social media initiatives, building relationships with artists, musicians, and athletes, and managing small to large collaborations with other leading brands like Nike, Adidas, Vans, DC Shoes, Lakai, Girl Skateboards, and so much more.

I was able to bring on talented freelance designers that were passionate about skate culture to help grow the FTC brand.

  • 50% – Art Direction + Design
    25% – Apparel Graphics + Apparel
    25% – Hardgoods
  • 1) Defining and maintaining the brand image in all international stores
    2) Consistently creating quality goods that sell
    3) Staying on top of the fast-evolving skate and streetwear culture
  • •  Various clothing collections
    •  Hardgoods and accessories
    •  Event collateral + production
    •  Various design collaboration pieces

Client Background: FTC is a world renowned skate shop that opened its doors in 1986 in San Francisco. Since then the brand has expanded to Tokyo and Barcelona – serving as a home to many of today’s skate pros and enthusiasts near and far.