project details
TEAM Kerry Williams Client Background: FTC is a world renowned skate shop that opened its doors in 1986 in San Francisco. Since then the brand has expanded to Tokyo and Barcelona – serving as a home to many of today’s skate pros and enthusiasts near and far. CLIENT
FTC
Graham James
art director, designer
designer
Brand + Identity Design
As the Art Director for FTC, I was responsible for coming up with a 25th Anniversary logo for FTC. Instead of creating a separate mark, my goal was to incorporate the “25” into the existing FTC logo that evoked a celebratory, classic feel. This mark had a lifeline of one year and was used in company collateral, apparel, and advertisements.
25% – Branding
25% – Collateral
10% – Apparel + Product Application
2) Integrating the mark with the current FTC logo
3) Designing a timeless look and feel that integrates with the overarching FTC brand
• Revised company collateral and business cards
• Various print and digital ads
• Apparel application
