TRX – Brand + Identity

Brand + Identity

In 2011, I was brought on as a designer/art director during a transitional phase of TRX where they were evolving their brand to reach consumers worldwide. Over a span of one year, I collaborated with marketing leads, eCommerce leads, product and brand designers, and executive leadership to grow the brand from a B2B (business to business) brand to a B2C (business to consumer) brand.

This required a complete brand re-design exploration, restructuring of teams and resources, a launch of the first international-level “Get with the Movement” campaign, photo shoots with local and pro athletes, and a large internal brand alignment project to maintain a cohesive vision. I was also responsible for working directly with executive and departmental leadership to raise VC funding and partnerships during this time. What a year!

Client Background: TRX is the creator of Suspension Training® and Rip™ Training Equipment. TRX delivers innovative training solutions that are currently used by top personal and athletic trainers, college athletes, various pro athletes, and fitness enthusiasts across the world.