Stanford GSB – Center for Entrepreneurial Studies

Brand + Identity, Collateral and Signage

In Fall 2012, I was brought on to collaborate with the executive leadership of Stanford GSB’s Center for Entrepreneurial studies to come up with a new identity system for their department.

After attending signature classes, like the Startup Garage, and interacting directly with students and professors, I was able to experience the energy of the program and how it could directly translate into their print and event materials. Over a span of a few months, in collaboration with internal copywriters and marketing directors, we created a bold look and feel that was indicative of the entrepreneurial journey.

Client Background: Stanford Graduate School of Business (GSB) is a highly-ranked graduate program with a clear mission to advance one’s understanding of management, innovation, and leadership. The Center for Entrepreneurial Studies (CES) is a GSB department serving entrepreneurial business education and experiences for current/future students and alumni.