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Eat Life Whole – Brand + Identity Design

Eat Life Whole - Brand + Identity

Eat Life Whole - Brand + Identity

Eat Life Whole - Brand + Identity

Eat Life Whole - Brand + Identity

Eat Life Whole - Brand + Identity

Eat Life Whole - Brand + Identity

Eat Life Whole - Brand + Identity

Eat Life Whole - Brand + Identity

Eat Life Whole - Brand + Identity

project details

CLIENT
Eat Life Whole

 

TEAM
Stephanie Wong
co-founder,
creative director,
designer,
photographer

Springer Huseby
co-founder,
copywriter

Melanie Duerkopp
portrait photographer

Brand + Identity
Web Design
Collateral

In addition to being a freelance art director and designer, I also am a founder and the creative director for Eat Life Whole, Inc. (eatlifewhole.com) – a healthy food blog.

Throughout the lifeline of the company, I’ve worked on the following components: logo + identity, brand strategy, some food photography, web design, marketing/collateral design, product design, bootstrap video production, and everything else needed to build something from nothing. Grown from a labor of love, Eat Life Whole, Inc. has blossomed into an amazing learning experience in both design and entrepreneurship.

  • 25% – Brand + Identity
    50% – Web Design
    15% – Print  + Digital Collateral
    10% – Amateur Photo + Video Production

  • 1) Being the client + the designer
    2) Creating as you go (bootstrap with no formal process)
    3) No budget
  • •  Logo + identity system
    •  Custom Website
    •  Various printed and digital collateral pieces
    •  Photography + Video assets

Client Background: Eat Life Whole is a website dedicated to creating simple and visually “yummy” blog posts and eBooks for busy (and hungry) people who want to make healthy food choices.

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